Welcome to
Grayling Prague

With more than 25 years of experience in Public Relations and Public Affairs services, we create advantage

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Welcome to Grayling, Prague

Great taste extends beyond beer, castles and chateaux in the Czech Republic – it’s home to an expert communications agency – Grayling, Prague.

We combine integrated PR and Public Affairs under one roof – rare indeed here in the Czech Republic – and we’ve got over 25 years’ experience to prove it.

Firm believers in that media relations are about engaging the right person, at the right time, with the right content. We simplify the complex. And it’s as simple as that.

We deal in technology, automotive, energy, and retail.

We create communications solutions that allow brands to respond instantly and flexibly – even in a rapidly changing environment.

Our enviable contacts book, full of trusted, talented, trending journalists, influencers, bloggers, streamers, and YouTubers, means we always know who to call on.

We’re trusted to act on behalf of some big names in business – to bring fame and protect the reputations of giants such as Jaguar Land Rover, and VISA.

As founding members of the Czech Public Affairs Association, the Czech PA Association, and part of the American Chamber of Commerce to European Union – we are connected.

Our associations, bonds, connections, and relationships don’t stop at the Czech borders.

We’re part of Grayling’s global network with over 30 offices across the world, making us the best-connected agency in Central and Eastern Europe.

Whether you’re a start-up or already a big-game player that wants to build on business and improve your reputation, check out Grayling.

We’re Grayling, Czech Republic.

Our Clients

Our Work

Corporate, Consumer and Crisis Communications

Cooperation with Déhora started in 2018. Although Déhora operated in the Czech market for one year already, it was almost unknown in the media and among the public.

Our task was to raise awareness about the brand and services. Firstly, we managed to establish relationships with key journalists by offering them topics that were current in the labor market. We have provided media training to Déhora’s representative, that helped him in interviews that we arranged in several business titles and on TV.

Within a short time, we managed to make Déhora very visible in all types of media. Journalists began to use Déhora as an independent expert who can comment current issues. This cooperation was reflected in Déhora’s business results, which gained several new clients.

Positive media outcomes within 4 months

Interviews and quotations in major Czech media within 4 months

Corporate, Product and Crisis Communications

The cooperation with Jaguar Land Rover has started in 2010. Jaguar Land Rover (Austrian importer) had no relationship with media until then. Perception of both brands was rather negative without any sufficient media strategy and long-term PR concept.

We have established a strategy how to strengthen relationship between Jaguar Land Rover and public through dailies, economic, automotive, technology and lifestyle media. We regularly inform them about JLR news and we are in touch with key media across all fields on daily basis. On the basis of media audit we have increased activity, improved quality of communication and strengthened media relations. We regularly participate in important local and international events.

2000+

Positive media outcomes within a year

20%

growth of media outcomes

Corporate, Product and Crisis Communications

Our initial objective was to build on Bolt’s existing relationships and implement a strategy to establish them as a partner among key political stakeholders in relation to the new taxi services regulation.

We created and implemented a comprehensive public affairs engagement strategy and successfully established a working relationship with key ministries, establishing Bolt as a leader in alternative personal transport services amongst MPs and key governmental stakeholders.

Following a successful lobbying campaign on the Road Transport Act, we continue working with Bolt to strengthen its position on the Czech market and increase its visibility among key decision-makers.

Currently we support their expansion into other cities of their wide array of services, which now include micromobility and food delivery as well.

90+

meetings with key public sector and industry stakeholders

10+

organizations/institutions regularly contacted

What Our Clients Say

We have been working with Grayling since 2010. From the first minute on they’ve been able to provide valuable advice as well as support through all communication channels. It is an important partnership for us.

Dieter Platzer, Public Relations Manager Austria & Czech Republic, Jaguar Land Rover

Grayling won us over mainly with their creative approach. We appreciate the active, professional and friendly attitude of the whole team. They are available whenever needed.

Jiri Marecek, Director Communications & Public Affairs, Albert Ceska Republika

We started working with Grayling in 2018. Thanks to their expertise and contacts, they were able to generate publicity in all kinds of media for us. In a short time we have gained many new clients and business partners.

Nunzio Totaro, Managing Director for Czech Republic and Slovakia, Déhora

We have been working with Grayling for 5 years already and we have always been very satisfied with this cooperation. Their active and professional approach has enabled us to participate on the amendment of Road Traffic Act and to build and maintain good relations with representatives of the public sector and ultimately Grayling supported us in our expansion.

Soňa Stloukalová, Country Manager Czech Republic, Bolt